Dedicated to the essence of saris, Five Point Five embraces the notion that each sari carries a tale, a heartfelt connection. These garments often stir recollections - be it a maternal heirloom or the nostalgia of grandmotherly times.

 

I collaborated with the brand to create a comprehensive identity wholesome to the world of saris, where the monogram ingeniously blends the Hindi letter 'f' with the digit 5. This artistic fusion is showcased against a revitalising pistachio green backdrop. Our packaging design concept illustrates the diverse women for whom a saree is more than just a piece of cloth – it's a canvas for various draping styles, embodying their individual stories and sentiments.