Four years young, ANI, a fashion label stands out with its bold colours and maximal prints, each shade stirring up its own vibe. It caters to an inclusive feminine audience, making silhouettes of diverse body types. Proudly made in India, the print centric brand blends western design, bringing a fresh, inclusive touch to the fashion scene. 

The idea behind the rebranding exercise was to update the visual language, making it modern and energetic. Derived from keywords like vacation, resort, and luxury, elements such as the sun and waves were used as inspiration to create the logo. Through the visual identity, we aimed to focus on accessibility, ensuring the branding seamlessly blends into the different aspects of design.

The packaging was just as fun—full of playful details capturing ANI’s bold energy. It incorporated elements that mirrored ANI’s bold spirit, ensuring that every unboxing experience feels exciting and fresh.